Why Trust This? Experience Matters.
There’s no shortage of so-called “business coaches” out there but most have never actually built a successful video business themselves.
I have. My name is Den Lennie. I founded the Video Mentors to help you.
I’ve spent 30 years in the video industry, built and scaled my own six-figure video business over 15 years in the UK, moved continent to Australia, rebuilt the video business again.
For the past 8 years, I’ve helped videographers worldwide generate over $52M in revenue using the exact strategies inside the Video Business Accelerator®.
This isn’t theory.
This is real-world business experience from someone who’s been in your shoes and knows what it takes to scale.
The Coaching Team
Our coaches have been through the VBA training first hand, scaled their business & team and now support and mentor the VBA students, guiding them to succeed like they did.
Caleb Maxwell - Hebron Films
Caleb Maxwell is a passionate filmmaker, army reservist, and board game buff. As founder of Hebron Films, he crafts strategic videos that drive real results for regional businesses. Whether behind the camera or at the boardroom table, Caleb’s all about community, connection, and making impact.
Learn More about Matt
Matt Smolen - Balloon Tree Productions
Matt Smolen is the creative force behind Balloon Tree Productions, delivering standout video content that engages and excites. With 15+ years in the game, Matt brings humour, curiosity, and craftsmanship to every project. His mission? To banish boring video and help brands connect with their audience like never before.
Learn More About Caleb
REAL VIDEO BUSINESS OWNERS
Client Reviews
Hear our clients share how being part of the Video Business Accelerator has helped them grow,
work less and make more without sacrificing their lifestyle or family
Pat Henderson, founder of Path-8 Productions, signed up for the VBA inspired by Den's relatable podcast as a Freelancer.
Despite initial reluctance to stop editing, Pat saw the importance of shifting to producing for growth.
Specializing notably in healthcare, Pat found the VBA critical for valuable insights, guidance, and connections, which significantly sped up business expansion.
He now has a full time team of 5 and in any given month is servicing between 20 and 40 client projects.
Caleb Maxwell of Hebron Films in Bendigo overcame a difficult period post-partnership with fluctuating income and uncertain prospects.
Under Den's guidance, he restructured workflows within nine months, shifting from reliance on referrals to proactive growth strategies.
This pivot tripled his personal take home from $25,000 to $85,000, securing financial stability and a sense of accomplishment. Caleb's experience underscores the value of business coaching and is now a Senior Coach with The Video Mentors.
Andrew Fowler attributes Lux Films' growth in London to the Video Business Accelerator® (VBA) program.
VBA's marketing strategies, including funnel creation, email lead management, and LinkedIn use, were critical.
The diverse VBA community's shared experiences boosted growth.
Skeptical at first, Andrew's mindset shifted after a 30x ROI in a month, realising the importance of teamwork for business expansion, making VBA a pivotal element for Lux Films.
Initially skeptical about working with a business coach, Nik Strugar from Ravens at Odds discovered that the process was more akin to therapy, addressing deep-seated emotional and personal issues that were hindering business success.
Nik highlights significant gains, including more than doubling his production fees, recognizing his true worth, and the invaluable support from a community facing similar challenges.
This transformative experience has not only improved their business but also provided a sense of camaraderie and emotional support.
Jay Moyes from Moyes Media in Adelaide switched from plumbing to a successful video venture with early challenges.
The VBA's supportive environment of weekly discussions and hands-on training led to his growth, influenced greatly by his mentor, Den.
Now, he collaborates on passion projects with clients like Adelaide 500 and 4WD brands.
His transformation, fuelled by mentorship, community, and self-belief, is a testament to embracing change and the value of one's craft, as promoted by the VBA.
Veeral Patel from Melbourne was stuck in a rut, often overworking and undercharging—I even cut a deal from $7,000 to $5,000 out of desperation.
Tough beginnings led to growth as I engaged in weekly calls and learned the ropes from Den, particularly about cash flow and client acquisition.
This knowledge, coupled with community support, enabled me to triple my rates and tackle bigger projects.
The result? A dramatically better life, complete with a dream home. Within half a year. For those unsure about the VBA, take it from me and many others: it’s a game-changer that pays off quickly and teaches you to multiply your fees.
Nick Nolan from Melbourne floundered as a freelancer without direction until he joined UpLevel, which is geared toward video business owners making the leap from freelance work to business ownership.
The program, though a substantial investment, provided the stepping stones I needed to transform my operations and build a business capable of growing and eventually selling.
I learned the vital role of sales—something I underestimated since I believed my work quality was enough.
I've implemented systems that have empowered me to delegate more tasks, like editing and filming, and given me the freedom to focus on strategic growth.
More Client Feedback
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How the Video Business Accelerator® Works
Most video business owners have the talent but not the business strategy.
Here’s exactly how the VBA helps you land premium clients and build a predictable, well-paid video business:
Each module builds on the previous one, ensuring a comprehensive understanding and direct actinable strategies...
Real-world applications, case studies, and actionable strategies to help you develop the skills and instincts needed to compete with anyone in the industry.
Our mentors will guide you through every part of the process and provide supportive feedback on your business and opportunity to grow.
The VBA Client Acquisition System - The proven method to attract, pitch, and close high-paying video clients—without ads, cold calls, or relying on referrals.
Weekly Business Coaching Calls - Get direct feedback, strategy tweaks, and personalised guidance so you never feel stuck or second-guess your next move.
Step-by-Step Training Library - Access detailed lessons on pricing, positioning, sales, and scaling-delivered in a no-BS, action-first style so you implement fast.
Private Members-Only Community - Surround yourself with serious, like-minded video business owners who share wins, troubleshoot challenges, and hold each other accountable.
Plug-and-Play Templates & Scripts - Copy-and-paste email templates, pricing frameworks, and sales scripts so you can implement without reinventing the wheel.
1:1 Support & Direct Feedback - Get access to coaching support through Q&A calls, community feedback, and personalised guidance when you need it.
Success in the video business world isn’t about working harder; it’s about working smarter.
The VBA delivers step-by-step guidance, personalised coaching, and a community-driven approach to help you unlock your true potential and finally build the business you’ve always envisioned.
Designed for creative professionals who struggle with traditional sales tactics, this program offers a tailored, approachable system for growth.
With actionable advice, group accountability, and a focus on personalised success, you’ll finally have the tools to achieve your goals—your way.
The Pathway from Freelancer To Business Owner!
What If You Have Doubts? Here’s the Truth…
❌ "What if it doesn’t work for me?"
✅ VBA isn’t just theory—it’s a tested system used by real videographers. If you implement and ask for help, you’ll see results.
❌ "I don’t have time for this."
✅ If you don’t have time, you need this even more. VBA helps you stop wasting time on cheap gigs, ineffective marketing, and chasing leads that go nowhere. So you work less while making more
.
❌ "I’m not good at sales."
✅ Most videographers aren’t. That’s why the VBA gives you plug-and-play scripts and
a simple client acquisition method that doesn’t require pushy tactics or cold calling.
❌" I can’t afford this right now."
✅ If you’re struggling with cash flow, the real question is:
Can you afford to keep struggling? VBA is designed to help you land better-paying clients fast so you can finally break free from low-budget work.
❌"I’ve taken other business courses, and they didn’t help."
✅ VBA isn’t another generic business course-it’s a proven, step-by-step system designed specifically for videographers. No fluff, no filler, just actionable strategies that work.
See If Our Program Is Right For You
Read some of the Weekly Wins inside our community
Ready To Join Us?
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